Priya Sharma

Senior Product Manager | B2B SaaS Strategy

Driving product-market fit and revenue growth through user-centered design, data-informed decisions, and cross-functional leadership

$15M ARR Growth Driven
45% Feature Adoption Increase
8 Successful Product Launches

Product Case Studies

Strategic initiatives that moved the needle on key business metrics

🚀

0→1 Enterprise Platform Launch

Led market research, feature prioritization, and go-to-market strategy for new enterprise product line. Coordinated engineering, design, sales, and marketing teams through beta to general availability.

$8M First Year ARR
120 Enterprise Customers
98% Satisfaction Score
📊

Analytics Dashboard Redesign

Redesigned core analytics feature based on user research revealing pain points in data visualization. Introduced customizable dashboards and automated insights using machine learning.

67% Feature Adoption
-40% Support Tickets
+22% User Engagement
💰

Monetization Strategy Optimization

Restructured pricing tiers and packaging based on customer segmentation analysis. Introduced usage-based pricing model that aligned value with customer growth.

$4.2M Incremental ARR
35% ARPU Increase
-18% Churn Reduction
🔄

API Platform & Integration Ecosystem

Built developer-facing API platform enabling customers to build custom integrations. Created documentation, SDKs, and partner program that accelerated ecosystem growth.

250+ Integrations Built
45% Retention Uplift
$2.8M Partner Revenue
🎯

User Onboarding Overhaul

Redesigned onboarding experience using behavioral analytics and user testing. Implemented progressive disclosure and contextual help to reduce time-to-value.

-60% Time to First Value
83% Activation Rate
+28% Trial Conversion
🔍

AI-Powered Search & Discovery

Introduced semantic search and recommendation engine using natural language processing, dramatically improving content discoverability and user productivity.

3.5x Search Usage
92% Query Success Rate
+40% Daily Engagement

Product Philosophy & Framework

User-centered, data-informed, outcome-driven product management

🎯 Start with Why

Every feature must solve a real user problem and tie to measurable business outcomes. No "nice-to-haves" without clear value hypothesis.

📊 Measure Everything

Define success metrics upfront. Use quantitative data and qualitative feedback to validate assumptions and guide iteration.

🚢 Ship Fast, Learn Faster

Embrace rapid experimentation. Launch MVPs, gather feedback, iterate quickly. Perfection is the enemy of progress.

🤝 Cross-Functional Collaboration

Build trust with engineering, design, sales, and marketing. Align on shared goals and empower teams to make decisions.

Skills & Expertise

📋 Product Strategy

  • Product Roadmapping
  • Market Research & Analysis
  • Competitive Intelligence
  • Go-to-Market Strategy
  • Pricing & Monetization

👥 User Research

  • User Interviews & Testing
  • Customer Journey Mapping
  • Persona Development
  • Behavioral Analytics
  • A/B Testing & Experimentation

⚙️ Technical Skills

  • SQL & Data Analysis
  • API Design Principles
  • Agile/Scrum Methodologies
  • Jira, Productboard, Figma
  • Analytics (Mixpanel, Amplitude)

💼 Business Acumen

  • P&L Management
  • Unit Economics
  • Stakeholder Management
  • Executive Communication
  • Strategic Planning

Let's Build Something Great

Looking for opportunities to drive product strategy at innovative B2B SaaS companies. Let's discuss how I can accelerate your product vision.

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